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Limitations Of E Commerce : Not all unicorns and rainbows accompany running an online store. Knowing the difficulties particular to this company model can aid you in navigating the rough waves and avoiding typical pitfalls:
Lack Of A Personal Touch
Human relationships are extremely fundamental for most people. However, the result of shopping in virtual stores is a one-sided process, where customers are practically alone and do not interact physically with anyone, at most digitally. Since different people sing different songs, the lack of a personal touch in online transactions is a disadvantage.
The vast majority of e-commerce sites offer a lot of time to deliver the goods in your hands, in the best conditions is “tomorrow”. For example, if you poverty to buy a pen to write something now, you certainly can’t believe it online, like a candy you want to eat now, a book to read at night. Of course, some exceptions are digital products (e-books, games, music), in which case the experience is complete and perfect.
Cannot Purchase Many Goods Online
Although many items are available for purchase, there still cannot purchase many goods online. Most fall into the “perishables” or “disproportionate shipping” categories. Think about it; you can’t order a popsicle. Or even an item whose value is minimal about the freight to transport it to you makes the online transaction unfeasible.
The Necessity Of Internet Access
Although it should go without saying, clients must have access to the Internet to purchase from you. You’re potentially eliminating users with poor connections because many eCommerce systems contain features and functionality that necessitate high-speed Internet connectivity for the best user experience.
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Do Not Allow Product Trial Before Purchase
You cannot touch the fabric of the clothes you want to buy. You cannot check how well the shoe fits your feet. You cannot “test” the perfume you want to buy. E-commerce does not allow this.
Anyone Can Create An E-Commerce Website
We live in an age where e-store platform providers provide the ability to create a store within minutes. You can create a primary store in less than 10 minutes. But if it is possible to create a store, how will we know that the store we buy from is genuine? Low barriers to entry into virtual businesses can be a big draw for aspiring entrepreneurs. However, for the buyer, reliability can be an issue. It can lead customers to limit their online shopping to famous e-commerce sites.
The Risk of Fraud :
Cybercriminals can steal consumers’ passwords and personal data, damaging your customers and your brand’s reputation. So once you get into e-commerce, you’ll have to be on your guard.
To do so, it will be necessary to invest in a secure e-commerce platform and in complementary security systems and protocols such as SSL, among others.
He lack tangibility :
When buying in an online store, the customer cannot touch, feel or experience a product. For example, people are often lucky when purchasing a pair of pants or a shirt online.
So, to fix this problem, you need to offer online and offline resources that make purchases, exchanges, and returns easier.
While we may be enthusiastic about e-commerce, we must also recognize that there are downsides. Only when we accept our limitations will we work to overcome them.